Thursday

the shop that sells itself

down at the marble arch end of edgware road, there's been a most remarkable thing: a shop for sale. an empty unit with adverts plastered on the windows; it looks like a real shop, possibly jewelry, perfume, mobile phones, or something else that's largely empty, but it's hard to actually see in because of all the decor on the front. plastered over it are new-media buzzwords by comittee; choice, quality, inspiration, &c. a distracting idea, the shop whose sole thing for sale is the shop itself.

last time i went past it had an update: it's being turned into a bank; something that doesn't sell anything real either, funnilly enough.
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