i love the placebo effect. i love what it says about our brains. it means that either the ability to stop the pain resides entirely inside our mind, our the pain doesn't really exist. in my mind hacks book, they gave the example of dock leaves. dock leaves are a placebo. it's not an acid/alkaline thing; it's an illusion. i was shocked. until you've experienced the effect directly, it's hard to really appreciate it. and when you appreciate it, you realise you it's entirely in your grasp to manufacture it yourself, on a whim. you don't need a big red pill or a man in a white coat; you just need to know that your mind is strong enough to make the pain go away. and suddenly it is. i know, i was stung by a nettle yesterday, and after a barely a minute i'd forgotten. rather than losing faith in dockleaves, i moved that faith into myself, and it proved just as effective. i'm so proud of myself, but i'm not sure how to help you do the same thing.
end of spoiler
by the way, i only printed off 11 copies of 'on benefit' in the last batch and they've all gone. i was trying to figure out who i've given them to and there are certain glaring ommissions so sorry about that; is there anybody who needs one now that i've forgotten? i can think of a few but answers in the comments section please.